The continued fluctuations that the tobacco Industry has been witnessing in light of the changes occurring in our world today, insinuate that achieving success in this industry is full of challenges. However, we, at Alzawrae Company, have set forth, with ignited passion and enthusiasm, towards unrivaled success by following a series of structured phases, in which we invested all efforts and resources. Starting from the selection of the finest raw materials from the best international sources, to the strict abidance and application of the latest international quality standards throughout all our manufacturing stages; all the way through to our customer focused approach, where we ensure full customer satisfaction by serving their diverse tastes and needs.
Recognizing that in order to create a strong and well positioned brand we need to apply a well-integrated set of factors which include quality and type of service, we moved towards raising our performance standards at all levels. We have set active strategic plans that aimed at establishing strong ties and long term relations with our customers and partners alike; by further expanding our investment activities based on market research. Furthermore, we have increased the production volume of our high quality tobacco-molasses “Mazaya” due to increasing market demand and adopted innovative product launch approaches making the Mazaya brand the number one choice in all markets.
The progress and great achievements we have made so far and the promising future of “Mazaya” motivates us to renew our commitment to all our customers and partners alike, to give our best and employ all our capabilities, thus maintaining their full trust and confidence. In order to fulfill our promise we set forth to efficiently implement our set criteria, focus on development and continuously upgrade our production processes. We seek to build a firm platform from which powerful, integrated and unique brands can be born and strongly positioned at the highest international standards.
Fares Khair
General Manager
After over a decade of leading the Middle East market in the manufacturing, distribution and sales of the finest types of cigarettes, we, at Alzawrae Company, have moved towards expanding our scope of work by investing our full resources and expertise in the manufacturing of tobacco-molasses, through our new distinctive brand ‘Mazaya’, which was launched in 2010. Through Mazaya, we aim at revolutionizing the production of tobacco-molasses meeting the latest international quality standards and leaving a unique imprint in this industry; therefore, presenting to our customers a diverse and innovative selection of high quality products that meet their diverse tastes and needs. Moreover, Mazaya is committed to the implementation of its strategic plans that move towards achieving its vision and mission in harmony with its set objectives, through embracing a uniquely innovative and fully integrated model.
Right from the start, “Mazaya” was able to lead the market setting new benchmarks, as it focused on the implementation of a series of key factors such as, relying on premium French tobacco resources for the manufacturing of tobacco-molasses; and using the highest safety standards through all its production, packaging and distribution phases. Furthermore, “Mazaya” focused on market needs and adjusted accordingly, in order to meet its continuous changes.
Today, “Mazaya” seeks to expand the base of its success globally, with its product innovations opening up new potentials and market opportunities for the tobacco-molasses industry. Moreover, the brand’s customer trust and full understanding of all it has to offer was the empowering platform for such expansion, for the “Mazaya” basket overflows with a huge selection of premium European flavors and diverse products that serves to all tastes.
At Alzawrae, we focus on employing the latest international technologies available, in the production of our tobacco-molasses. Our advanced production lines, of Italian origin, employ the latest technologies in electronic quality measurement and therefore increase production while maintaining the highest performance standards; enabling us to efficiently meet the increasing demand for our products in all parts of the world.
We take pride in our highly competent cadres, who are our greatest assets, on which we depend in achieving success. Therefore, we continuously strive to develop their diverse individual skills based on the best professional performance standards, enabling them to move forward with excellence and innovation.
INGREDIENTS AND MANUFACTURING PROCESS
Mazaya’s Tobacco-Molasses is distinguished by its unique ingredients that include: premium quality French tobacco, medical glycerin, pure honey and natural flavors food grade (alcohol-free).
The manufacturing process goes through several specific phases that are handled with utmost professionalism, starting from the hand-picking of the premium tobacco leaves until they are free of sticks, and then precisely cut in accordance to Mazaya’s specifications, that then move on to the semi-automated blending phase where the leaves are carefully blended and turned with the remaining ingredients until it becomes homogeneous.
We know that special moments that remain in our hearts, creating beautiful memories, are those moments we spend with our loved ones, intimate moments of sharing hopes and dreams, enjoying their company and making promises of lasting companionships that we aim to cherish and hold with warmth forever.
Inspired by the essence and heart of such beautiful moments our identity was born, for Mazaya tells the intimate details of a beautiful story full of joy and happiness. Illustrated in two human faces that bond with the purest affections and enjoy each other’s company, whose hearts overflow with hopes of capturing the everlasting essence and flavor of their meetings in their surroundings; as their faces come closer the features of our identity begin to appear more clearly, the shape of the Mazaya hookah outlined by their faces, emitting the splendor and flavor of their meetings.
We know that special moments that remain in our hearts, creating beautiful memories, are those moments we spend with our loved ones, intimate moments of sharing hopes and dreams, enjoying their company and making promises of lasting companionships that we aim to cherish and hold with warmth forever.
Inspired by the essence and heart of such beautiful moments our identity was born, for Mazaya tells the intimate details of a beautiful story full of joy and happiness. Illustrated in two human faces that bond with the purest affections and enjoy each other’s company, whose hearts overflow with hopes of capturing the everlasting essence and flavor of their meetings in their surroundings; as their faces come closer the features of our identity begin to appear more clearly, the shape of the Mazaya hookah outlined by their faces, emitting the splendor and flavor of their meetings.
Our Vision
To be pioneers in the production and provision of high-end tobacco-molasses and innovative hookah technology within international quality standards, in order to meet our customer’s tastes and achieve a competitive position in the global markets.
Our Mission
We strive to develop the tobacco-molasses industry globally, through manufacturing, distributing and selling the most exquisite natural molasses, with the best flavors, made from tobacco and non-tobacco ingredients using the latest technologies.
